• Paradox

    Creating a Functional Home Office Space

    With life throwing us a few curve-balls this past season, we still haven’t managed to set up a home office space, as the dedicated room is now being decorated to accommodate a teeny little human in a few months. This has meant that the dining table has served as an interim office, which comes with […]

  • Paradox

    3 Easy Tips For Creating Good Content

    As a business owner, writing is most likely not the reason you started your business (unless you’re a copywriter). However, in the era where content is king and engaging with your audience through more than big discount ads on Google or boosted Facebook posts, creating content that resonates with your audience beyond the sale has […]

  • Paradox

    How To Get Customers To Fall In Love With Your Brand

    Love is a complicated word. Some think it doesn’t exist. Some think it makes the world go around. When it comes to your brand, it is definitely the latter. Love is what keeps your customers coming back for more and what makes them resonate with you and your values. Brands like Apple and Nike get […]

  • Paradox

    Setting Up a Business On The Other Side Of The World

    “The more you adapt, the more interesting you are.” – Martha Stewart The Clear Blue test read “pregnant”. So did the second, third and fourth. It was official: we would be adding another name to our residency application. Six months before, my husband and I had started our adventure in the most beautiful little country on earth. We’d already discussed Project […]

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    The Benefits of Hiring Freelancers for Creative Work

    Whatever industry you’re in, no doubt the past decade has brought forth some challenges and changes. Business is not what it was 10 years ago. Or even five years ago. New technologies and social media has been the greatest influencer of this, with the concept of remote work dramatically changing the definition of the workplace. More people […]

  • Paradox

    Setting Up a Business On The Other Side Of The World

    “The more you adapt, the more interesting you are.” – Martha Stewart The Clear Blue test read “pregnant”. So did the second, third and fourth. It was official: we would be adding another name to our residency application. Six months before, my husband and I had started our adventure in the most beautiful little country on earth. We’d already discussed Project […]

  • c85b32c15898a7ece2779bc0bb3733cc890d41bd

    The Benefits of Hiring Freelancers for Creative Work

    Whatever industry you’re in, no doubt the past decade has brought forth some challenges and changes. Business is not what it was 10 years ago. Or even five years ago. New technologies and social media has been the greatest influencer of this, with the concept of remote work dramatically changing the definition of the workplace. More people […]

  • about

    Winter is coming and other revelations

    I love animals. All kinds of animals…fluffy ones, weird ones, even some feathered ones. But frogs and spiders…they do not count as animals, do they? Whatever your answer is to that question, I must insist that I’m not a fan. Imagine my surprise when, once landed in the land of the long white cloud, land of […]